Innovation
is the new weapon.
Changing times, changing measures, changing ways of living and
changing ways of thinking.
These days the customers/consumers or even the public in general,
demand better quality products rather than focusing on the quantity and price
factors alone. Therefore all the leading brands (in their respective
industries) are innovating at the speed of light.
The Research and Development (R & D) department of every
enterprise is now among the top priorities among its old counterparts i.e.
sales and accounts department.
Thus, the CEOs and the COOs of these leading brands are the
ultimate men and women on whose shoulders the responsibility to direct the
company rests. They all understand the importance and more importantly, the
need for innovation. EARLIER INNOVATION WAS JUST A FACILITY, NOW IT’S A
NECESSITY.
Thus to survive in such cut throat competition all such leaders
are always coming up with new ideas, methods and techniques that could increase
their customers' satisfaction levels.
This is all what innovation is all about. Thinking new patterns,
discovering more and better avenues. And when you discover better avenues you
increase your revenues.
Does that really matter if you're not the CEO of a company so as
to apply this principle in your life? I don't think so. You're the CEO of your
own life and career. Just like the CEO of a company who tries to innovate every
day, same way whenever you start doing your normal routines, try innovating a
bit in it. Try going deeper in your field of study, understanding more concepts
and details about it and truly engaging yourself in it, go to such an extreme level
that the world matters the least to you.
That's called as innovation.
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