Why is it that Successful people are more prone to failure?

Nothing fails like success. I believe this is the line that sums up the issue in your head while you first read this topic.

I basically got this idea from a local shop in my neighborhood.

The shopkeeper used to be a nice guy when the shop was small. He only kept a few items. Always used to greet us nicely and we regularly went to him for buying our day to day items not because there was only that shop in the market, but because of the shopkeeper's kind nature and a good sense of humor.

Soon the shop grew in its popularity and slowly the shop turned into a big supermarket. That guy is still the owner of that store. But I don't prefer going there now. Not even any of my friends go there.

Why so?

Because obviously, the shop has more of products now, but it now lacks that personal human touch it used to have. That same guy now takes the product from us, never greets us and if we happen to greet him, he never replies with a smile. Takes our product, scans it, takes the money and gives it to us. All this action happens very mutely. No “Hi” or “Hellos” and no “Thank You”.

.

After a few days of that incident, a new small shop opened up in front of that store, and that new shopkeeper has more customers in a day as compared to the store!

From this incident only I got this idea to write something about why the successful people are sometimes most prone to failure than the average ones. It seems very cruel from a distant view to see that if someone has achieved success after going through so much hardship, then why does God not let him enjoy the success? In such a situation we do start blaming god. I suggest here to look closely. Magnify into the reasons and life of that person and you'll see one of these following traits that had led to his/her failure.  So let's get right into it.

1)   SUCCESS MEANS A STOP TO THEM!

Some people think that when their businesses have reached a global or an international level, it seems so easy to float on this success and there is no need to work hard further. But this is “SO UNTRUE”.

The cause of this is that, being international means your brand is now having a responsibility to serve and nurture your clients in new and exciting ways. What differentiates a successful business from an unsuccessful one is that the successful one always treats their customers like a small child. And why do they do that?

Because each and every small child wants a new toy, a new chocolate, a new game every few days, if it doesn't then he will shift to another shop.

Same way are your customers or your teammates or your children or your students. You have to BREAK THE MONOTONY.

Give your customers a new exciting experience every few days and they will do nothing but love you and your brand more than ever!

2)   THEY FORGET THAT SUCCESS IS A JOURNEY.

Every successful failure thought that success is some sort of a destination to reach. Instead, success is more or less like a good song played with the guitar. Imagine each of your little wins as a stroke or a note of the guitar being played. Your life is that guitar here. You strike up a deal in that business meeting, you hit one note properly. You have made two strangers smile today, congratulations you have just hit two notes properly. You have forgiven someone for doing wrong to you, excellent! , you have yet again hit one note properly.

So keep on hitting the guitar of your life with each and every bit in the proper way so that when you die you know you have created a great song. A song for others to remember and repeat it in their lives, till eternity. That's called as success ! That's why the cliché "success is a journey, not a destination" is so true.

3)   PERSONAL BOND VS PROFESSIONAL BUSINESS

 Bond over the business. Is what successful people do. Business over bond is what takes success to failure. And all it takes is just those few seconds when you might have lifted the world with your greatness.

I remember reading somewhere that Art Papas, the founder and CEO of Bullhorn saying this "I always welcome any new customers or suppliers in our lobby. I stop, say hello and ask if they would like to have a coffee. We started this long time back when we were just a small company and we didn't even have a receptionist back then. Now I see each of our employee doing it. It seems to be deeply seated in our work environment and feels to us like a culture."

Now you tell me, wouldn't such a sweet act of gratitude be enjoyed by the customers? Of course, it would. Customers don't just need services now, they need "better services with genuine smiles" now.

4)   WHERE HAS THE KIND HEART GONE ?

As I was sharing about that local shop which turned out to be a successful failure in front of me, I learned one important lesson from it. That many times people let success rule their hearts and minds both. Success is more or less like an illusion. Competition is still there. The battle is still going on. Success just gives them a small time frame to take a nap. And that is when competitors come hunting and turn that success into a page in history. If that particular storekeeper would have cracked jokes like earlier times, he would have never left the loyalty of his customers. That is so because "customers will give you loyalty if you happen to treat them as a royalty".

Take the Ferrari cars for example and why does it take so much time to build one ? Because with the hard work and labor, the car makers put their love in those cars they produce. Each of their cars defines the love put in it, each of the Ferrari car glorifies the relentless devotion of the Italians to make it truly speak "Italian made".

Now let me ask you this. Is what you are doing currently speaking and I mean speaking, is it really speaking YOUR NAME ?

I so strongly believe that your craft should speak your name as if it is engraved on it. It will last long, much longer than your autographs.

Don't just let your death be a number in the register of census showing death tolls during that particular year, make it count for living a magnificently remarkable well-lived life.

Till next time.

Stay motivated. Stay excited. Stay happy.